CIA, flying the flag with pride for Midsumma 2017.


Events: Midsumma Carnival – Jan 15, 2017
Midsumma Pride March & Catani Gardens – Jan 29, 2017

Midsumma Festival is Melbourne’s largest DGS (Diverse Gender and Sexuality) festival and 2017 celebrates their 30th year. Planning for this year commenced with a new Festival team in place and CIA were fortunate to be awarded the contract to provide cleaning and waste management services to the biggest signature events – Midsumma Carnival and Midsumma Pride March.

The Festival opened with Carnival, an all-day-and-night party-in-the-park at Melbourne’s Alexandra Gardens. On a glorious summer Sunday, the day attracted a record crowd of over 110,000 basking in sunshine to a buzzing collection of live music and performance set over two stages. It’s a day filled with family-fun activities, community stalls, great eats, fresh brews and bars, picnics and pets.

As the sun goes down, Midsumma Carnival turns into T Dance. This is an outdoor dance party, with a diverse line-up of DJ’s and performers.

The crowds were friendly, well behaved and partied until 10pm. Once the revellers left the event the CIA team set about the task of clearing the lawns and emptying the bins to return the gardens to their former as quickly as possible.

With a herculean effort over 8 tonnes of waste was bagged, binned ready for collection and the lawns were cleared of loose rubbish by 2am Monday morning. With a team working throughout Monday to ensure all litter was removed from garden beds and lawns, walkways scrubbed and pressure washed, the site was returned in good condition to the City of Melbourne.

Pride March

Midsumma Festival concludes with the Pride March, now in its 22nd year as a celebration of LGBTIQ pride in Victoria. Forty-five thousand people attended Midsumma Pride March, which saw 190 marching groups make their way down Fitzroy Street, St Kilda to Catani Gardens for celebrations, speeches and awards.

In a Pride first, a queer Indigenous group lead the march, the Aboriginal and Torres Strait Islander group led Pride followed by the Leader of the Opposition, Bill Shorten and family, and Premier Daniel Andrews and his wife.

CIA were there, not actually marching with, but marching behind, keeping all areas from the marshalling oval, down Fitzroy Street to, and including Catani Gardens clean and rubbish free.

A spokesperson from Midsumma said the Festival is thrilled with the success of the 22nd Pride March with many people claiming it as one of the best ever.

The CIA Event management team worked closely with Production Manager Gavin Faull, to deliver a seamless operation for our first Midsumma and were very satisfied with the outcomes achieved in excellent time, with a minimum of stress for all stakeholders.

CEO Karen Bryant summed up their gratitude with “Whilst I was not previously involved in these events we have received wonderful feedback from board members who were involved in previous years who felt that the cleaning services were some of the best ever provided to Midsumma.

We are aware that these two events of ours are quite mammoth with regards to their cleaning management needs and both Production Manager and myself were thrilled with the service provided by CIA across both events and the high level of professionalism and organisation in all preparations and execution.”


Credit: Author, Rachel Cook

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